August review | Pressing ahead through midsummer

August marks the turn from summer to autumn, a time of both consolidation and new energy. Every business unit played its part and worked together, making steady progress in market development, talent training, school–industry partnerships, culture and living services, building a solid foundation through hard work and fuelling growth through innovation. As the cicadas fall quiet and autumn begins, we stay true to our original aims and move forward step by step, without chasing empty ideas or hollow reputation. PART 01 Jinmu Entering quality consumer goods to serve a better life From business services to quality consumer goods, widening the reach of a better life. Jinmu has entered the fast-moving consumer goods market, starting a new focus on quality living with Youyanfu. As our first product in this field, the new Youyanfu gift range is not just a product launch but a fresh exploration of quality living, healthy consumption and festive gifting. From business services to quality consumer goods, we keep listening to people's real needs for healthy nourishment, gifts to be proud of and ways to show they care. Starting with Youyanfu, we will extend our product range and build out our selected health-gift portfolio. Jinmu will keep developing the consumer goods market with higher-quality products and services closer to everyday life. Continued promotion to strengthen the brand Consistent communication builds long-term confidence in the brand. In August, Jinmu continued its outdoor advertising campaign, using frequent, direct messaging to deepen awareness of the brand and its products. This is not just about exposure but about building long-term confidence. By reaching people in everyday offline settings, the brand becomes part of daily life, more potential customers see our products, and steady visibility gradually builds trust in the Jinmu brand. Qixi Festival: showing the warmth behind our businesses Using warmth as the medium to bring our brand values and expertise to life. Around the Qixi Festival, we blended festive feeling with stories from our businesses. Gentle visual storytelling linked our diverse operations, going beyond one-off festival marketing to show what the brand has built and the people behind it, so that audiences could see both the strength of Jinmu's diverse businesses and their human warmth. New-staff training to build the team's foundation Training empowers growth; new people drive progress. People are the core driving force of a company, and helping new colleagues grow is key to how teams evolve. In August, Jinmu ran its seventh new-staff training programme, covering job skills, business processes, service standards and brand values, helping newcomers adapt quickly, build professional skills, settle into the team and fit their roles. PART 02 Jinmu Property Returning colleagues, moving forward together Returning is not starting over, but a renewal of trust and belonging. The return of former colleagues reflects continued trust between individuals and the platform, and the cohesion and sense of belonging we have built over time. Movement of people is common in any company, but a return deserves to be noticed. It reflects recognition of past work together and confidence in the platform's future. Returning colleagues bring back not only experience but a deep understanding of the business, the team culture and customer needs. A growing team gathering momentum Staying true to professional service and growing further together on one platform. The brand video for the Greenland Central service point showcases the branch's achievements and capabilities, speaks for the strength of the brand and platform, and shows the branch's professional service and its lasting commitment to customers. The branch invests in its people and keeps expanding its team, with a warm, cohesive atmosphere that helps every colleague push their limits and build a long-term career. It continues to welcome motivated people to take on new challenges together. New colleagues growing fast Showing how quickly new colleagues grow, and how much the platform supports them. In August, several new colleagues at Jinmu Property closed their first deals, the fastest in just 12 days. With strong learning ability, initiative and genuine service, they grew quickly on the front line and delivered impressive results. Behind these breakthroughs are individual effort and Jinmu Property's training system, experienced mentoring and supportive platform. Jinmu Property will keep supporting more newcomers to push themselves and grow together with the platform. Study visit to Japan Deeper exchange, quality resources and wider education services. In August, Kachi International Education visited partner organisations in Tokyo and Kyoto, including Edo Japanese Language Center, JCL Japanese Language School, Qingteng Education and Waseda Education Institute, for in-depth discussions on study-in-Japan applications, language learning, EJU preparation, admission planning, services in Japan, study tours and school–industry cooperation. The visit gave the team a better understanding of how language education, admission support and university connections work on the ground in Japan, laying a firmer foundation for improving our study-in-Japan services and expanding China–Japan education cooperation. New term: supporting students' careers School–industry partnership bears fruit as enrolment grows. With the new term, Qingshan Education's school–industry partnership with the Hezhou vocational education centre in hairdressing and image design achieved strong results, enrolling more than 200 new students for the class of 2026. Growing enrolment reflects recognition of the programme's expertise, teaching quality and career prospects, and gives new momentum to training skilled people for the beauty sector. Qingshan Education will keep deepening school–industry cooperation and use professional teaching to build skills, training and supplying more qualified, professional talent for the beauty industry. PART 04 Brand & Investment Extending services into new areas Widening our reach and using content to share the power of the arts. In August, as the Huazhi Sports project progressed, Brand & Investment extended its project services by filming the music video for "The Path" by the Nanguo Huale Choir, bringing more engaging visual expression to a classic song through professional filmmaking. This extends the results of the Huazhi Sports partnership and marks a new step for Brand & Investment in cultural and sports content services, from taking on projects to producing content and from connecting resources to creating images, bringing quality content to the public in a more vivid and moving way. PART 05 Jinmu Life Recruiting Star Promoters to share great service Sharing together, serving people, benefiting all. To grow in living services and widen the reach of quality housekeeping services, Jinmu Life launched its Star Promoter recruitment programme in August. Drawing on the platform's reliable housekeeping services, it creates a shared channel that encourages people to recommend good housekeeping services, helping those around them with everyday household needs while giving participants a flexible way to earn extra income, building a service ecosystem that is convenient, beneficial and good for everyone. Interviews with leading Star Promoters, showing the real value of the service. Jinmu Life released two interview videos with leading Star Promoters Wei Wei and Wei Jingjia, who shared how the programme has worked in customer service, order conversion, flexible income and team support. From a casual recommendation in a homeowners' group to ongoing demand for living services, the programme brings quality housekeeping to more families and lets property agents extend their service from homes to family life, unlocking more value across our businesses. Every step in August adds to Jinmu's momentum We will keep developing our businesses with more professional service higher-quality products and warmer content building lasting connections with customers, partners and every family